The House

Home The Objects The House The Record Founders’ First 40 Register Account Log In Profile Password Reset Contact Home The Objects The House The Record Founders’ First 40 Register Account Log In Profile Password Reset Contact The House André LaNeal was established as a fashion house with the intention of creating objects that hold meaning, […]

The Asonti Tote

The Asonti Tote is the first artifact produced by André LaNeal. Created during the Founding Era, it represents the House’s initial expression of form, material, and purpose.The design is structured and restrained, with emphasis placed on balance, durability, and clarity of use. Each element is included with intention, and nothing is introduced without function. The […]

Founder’s First 40

FOUNDER’S FIRST 40 The Founder’s First 40 marks the initial recognition of individuals who participated in the establishment of André LaNeal during its Founding Era. Forty positions were defined to identify those who acquired the House’s earliest works during its First Movement. This entry records the beginning as it occurred — in a contained number, […]

The Discipline of Becoming: Living as the Founder Before the World Calls You One

Home The Objects The House The Record Founders’ First 40 Register Account Log In Profile Password Reset Contact Home The Objects The House The Record Founders’ First 40 Register Account Log In Profile Password Reset Contact The Discipline of Becoming: Living as the Founder Before the World Calls You One There is a quiet shift […]

The Meaning of Founders’ First

Every fashion house begins somewhere. Some begin with large collections, aggressive marketing, and rapid expansion. Others begin quietly, with discipline and intention, allowing the foundation to form before growth takes place. André LaNeal begins with Founders’ First 40. This is the first issuance of the house — a limited release of the forty pieces designed […]

Why This House Exists

Home The Objects The House The Record Founders’ First 40 Register Account Log In Profile Password Reset Contact Home The Objects The House The Record Founders’ First 40 Register Account Log In Profile Password Reset Contact Why This House Exists There are many brands in the world. Many sell products.Many follow trends.Many chase attention. This […]