What It Is

Founder’s First 40 identifies the first forty individuals who acquire pieces from André LaNeal during its founding stage.

This is not a membership or promotional program.

It is a record of those who take part in the beginning and become part of the House’s formation.

Each individual recognized is connected to the origin of the House and the first movement of its work.

Why It Exist

Every house begins with a small number of individuals who recognize its value before it is widely seen.

Founder’s First 40 exists to acknowledge that moment.

It establishes a clear beginning and preserves the presence of those who chose to engage with the House at its earliest stage.

This is not created for scale.

It is created for clarity and recognition.

How It Works

1. A piece from André LaNeal is acquired during the Founding Era.

2. The order is recorded within the Founder’s First 40 registry.

3. The individual is recognized as part of the Founder’s First 40 and receives a piece that belongs to the Founding Era, supported by Lifetime Care from the House.

4. Once forty positions are filled, Founder’s First 40 closes permanently.

Limited to Forty

Founder’s First 40 is fixed in number.

Only forty individuals will hold this designation.

Once the final position is recorded, the registry is closed and remains unchanged.

Lifetime Care — Founding Era

Pieces created during the Founding Era are supported by Lifetime Care from the House.

They may be returned for repair and preservation over time, ensuring they remain part of the House’s origin in both form and function.

A Meaningful Beginning

Every piece is made once, for someone.

Founder’s First 40 reflects this belief by recognizing those who choose to take part in the beginning and carry the House forward.

Closing Line

Founder’s First 40 is a permanent part of André LaNeal’s founding history.